At PickEat, we've crafted a business model that mirrors the success strategies of leading F&B industry giants such as Deliveroo and Just Eat. Our approach is finely tuned to address diverse event scenarios, with two primary considerations at its core: the size of the event and the availability of network infrastructure.
PickEat’s revenue model is structured to scale efficiently across venues while generating consistent income from multiple streams.
To support the implementation of our system, we charge setup fee per venue. This covers logistics analysis, the design of optimized pickup points, potential repositioning of vendors, and the setup of dark kitchens when needed. This not only ensures high operational efficiency from day one but also contributes to our upfront revenue.
In addition to these, each vendor listed on the app pays a monthly SaaS fee ranging from €29 to €49, depending on the level of services and features they require. This predictable revenue stream allows us to maintain and enhance the platform, while offering continuous support and updates.
Then we charge a transaction commissions, where we charge vendors between 7% and 19% of each order processed through the app. This performance-based fee structure aligns our success with vendor profitability, making it a win-win model.
Beginning in year two in each venue, PickEat introduces a user-side pickup fee between €0.19 and €0.49 per order. Additionally, if a venue requires in-seat delivery or staff-based order fulfillment, a delivery fee between €0.99 and €1.49 may be added for the user, depending on distance and complexity.
We also work closely with clubs and organizers under cashback or revenue share agreements, rewarding promotion and integration with their fanbase.
One of PickEat’s most strategic revenue opportunities lies in data monetization. Our goal is to track 100% of F&B data across venues. These insights are not only valuable for internal optimization but also for external partners such as brands, sponsors, and notably stadium construction and renovation firms. These companies seek smart infrastructure solutions and can benefit from PickEat’s real-time data on crowd behavior, vendor performance, and fan preferences—transforming our platform into a digital twin of venue consumption flows.
Through this multi-layered model—commissions, subscriptions, user fees, and strategic data partnerships—PickEat is building a robust, future-proof business.
This is how PickEat will try to conquer a good slice in the event market.