Overview

Our Go-To-Market strategy over the next 12 months is sharply focused on two dynamic segments:

1. Sport Events
2. Music Events

Strategic Focus

Sport Events

Our strategy zeroes in on specific sports for these reasons:

• Consistent Revenue Stream: Targeting sports with seasonal ticket holders ensures a steady income.
• High Consumer Loyalty: Fans in these sports are known for their high spending and loyalty.
• Strategic Partnerships: Collaborating with sports clubs for marketing efforts boosts our credibility and service innovation.

Key Sports: Basketball, Volleyball, Hockey

Stadium Capacity: Ranging from 4,000 to 20,000

Target Markets: Italy, Switzerland, and the Nordics

Music Events

Music events present a unique opportunity due to their chronic queuing issues and unexploited potential. Previous solutions like wristbands and tokens have fallen short, paving the way for our more effective solution.

Event Focus: Large-scale music events

Capacity: Over 20,000 attendees

Primary Market: Italy

Long-Term Strategy (Months 13-24)