Our target market comprises event attendees seeking seamless and stress-free dining experiences, as well as event vendors aiming to optimize operations and enhance revenue streams.

Untitled

Goals

  1. Outreach 100 new prospects per month between 3 event verticals: sports team/venue, exhibition centers and music concert venues/festivals Customer acquisition will enable us to identify best practices within a specific segment of the event industry. Once we've achieved product-market fit, we can proceed to phase two of development: aiming to become the premier app for event management globally.
  2. Keep a 5% conversion rate (per quarter) from prospecting Conversion on current pipeline calculate Outreach: 20% gets to the sales pipeline 3000.2=60 -> convert 5% = 60*0.05=3 customers per quarter
  3. Test and track data in 3 different countries: Italy, Spain, UK. Take opportunities in US, South Africa and the Middle East region. Expand market presence in Italy, Spain, and the UK, while also exploring opportunities in US, South Africa and the Middle East region to diversify market presence and tap into a growing market.
  4. Aim to have at least 20% of outreach efforts result in opportunities entering the sales pipeline. Implement robust tracking and management systems to monitor pipeline progress and optimize conversion rates effectively.
  5. Within three years, securing partnerships with 30 event venues or organizers. Achieve a user base of 100.000 attendees actively using the platform at events. Within three years, establish PickEat as the premier event dining solution in our target market.

Market Size

Untitled

Untitled

Untitled

Market Trend

A third of all consumers visited a sport/concert stadium in the last six months. These rates run higher among males, Gen Z and Millennials. That’s a lot of hungry, thirsty people!