PickEat was founded by Giacomo Perazzo, a professional who directly experienced the frustrations of food & beverage logistics at stadiums and concerts. The idea was born after repeatedly facing long queues, missed moments, and disorganized service during live events. Giacomo holds a degree in logistics and has over 3 years of experience in event organization and management, giving him a deep understanding of the operational and logistical challenges venues face during high-traffic events. His background enables PickEat to design solutions based on real constraints and optimized for maximum efficiency.
To ensure the platform delivers on its promise, the technical side is managed by Asim, who brings over 9 years of experience in the Food & Beverage sector. Asim’s deep technical expertise and industry knowledge ensure that PickEat’s infrastructure is robust, scalable, and perfectly tailored to the fast-paced nature of live event operations.
Supporting the company’s growth is Matteo Lombardi, who acts as a strategic partner. With over 6 years of experience in B2B SaaS marketing and strategy at top-tier consulting firms like Accenture, Matteo advises on scalability, go-to-market execution, and customer development, providing high-level strategic guidance to the team.
Together, this combination of operational expertise, technical mastery, and strategic insight drives PickEat’s clear vision: to revolutionize food & beverage logistics at live events by making the service fast, efficient, and data-driven for fans, organizers, and venues.