PickEat was founded by Giacomo Perazzo and Matteo Lombardi, two professionals who directly experienced the challenges of food & beverage logistics at stadiums and concerts. The idea was born after repeatedly facing long queues, missed moments, and disorganized service during live events. Giacomo holds a degree in logistics and has over 3 years of experience in event organization and management, which gives him a deep understanding of the operational and logistical challenges that venues face during high-traffic events. His background enables PickEat to design solutions based on real constraints and optimized for maximum efficiency.
Matteo complements the team with over 6 years of experience in B2B SaaS marketing and strategy, having worked at top-tier consulting firms like Accenture. He brings a strong focus on scalability, go-to-market execution, and customer development. Together, they combine deep industry knowledge, entrepreneurial mindset, and the determination to redefine the fan experience at events.
The founding team's strength lies not only in their complementary skills but also in their personal connection to the problem they're solving. Their vision for PickEat is clear: to revolutionize food & beverage logistics at live events by making the service fast, efficient, and data-driven—both for fans and venues.