PickEat is rapidly proving its ability to transform the food & beverage experience in live event environments. Our traction to date reflects both strong market validation and operational effectiveness, especially in sports arenas where fan engagement and vendor efficiency are critical.
We have already launched and tested our product in several real-life events across Italian sports arenas, and the results speak for themselves. One of our most striking achievements is optimizing the order pick-up experience: after receiving the notification that their order is ready, users return to their seats in an average of just 40 seconds. This means they miss less of the action, and enjoy more of what they paid for — the event itself.
From a financial perspective, PickEat has delivered measurable impact. The average ticket value per customer has increased from €5 to €15.34 — a 3x improvement. This demonstrates that our solution consistently increases spending by enhancing convenience and reducing friction.
Our CAC currently stands at €19, and we boast a retention rate of 27%, which we measure by the number of returning users who place an order at each event they attend. Despite not being able to track ticket holders individually due to limitations in venue systems, usage patterns show that once users try PickEat, they continue to use it every time they’re back at the stadium.
Even in arenas with 5,000 seats, converting just 2% of attendees per game results in over €5,000 of seasonal revenue. Our near-term goal is to increase that conversion rate to 10%, leveraging optimization of vendor logistics, improved pick-up flow, and better user segmentation and re-targeting.
Beyond user engagement and revenue growth, we have also achieved significant recognition. We won the Social Football Summit 2024 as Best Early-Stage Sportech Startup in Europe, entered the Top 5 globally in the ThinkSport Innovation Challenge, and are in the final at the WMF Startup Competition.
These milestones, achieved with minimal resources, validate PickEat’s model, growth potential, and unique positioning in the event tech landscape.
Mercatino Del Gusto - Case 24.pdf
Our main customers are sports teams and their venues, along with festivals.
Our Clients:
https://www.cuneograndavolley.it/
https://www.liveticket.it/cuneo/palazzosport
https://www.derthonabasket.it/
https://www.monferratobasket.com/